In this course, ‘Fundamentals of Google Analytics 4’, you'll learn how to use Google Analytics 4 as an analytics service to measure traffic and engagement on your websites or apps using customisable reports. Are you wondering why your conversion optimisation is not working because all your tests fail without data analysis knowledge? Do you want to know why your marketing is not performing because you are uncertain where you should spend time and money? In this course, you'll get in-depth information on every feature and service of Google Analytics to ensure you collect the correct data for your digital properties.

We will first learn what the Google Marketing Platform is and what services it offers to its users. Then we will explore in detail all the benefits, features and functions of Google Analytics (GA). We will also examine how Universal Analytics (UA) and GA differ in the data model. Next, we compare the difference between Google Analytics 3 and 4. We then explain what Tag Manager is and why we use it with Google Analytics. We investigate how Tag Manager measures user interaction with features on our website. Are you wondering about the difference between UA's admin panel and that of GA4? We will also discuss this topic in detail.

Next, we provide a detailed overview of some of the advanced topics in Google Analytics such as Google BigQuery, Google Adwords, Google Signals, Exploration and so on. Then we will learn about the different types of reports we can use in Google Analytics and how to use them. We will demonstrate how to organise these reports using Google Analytics 4 to interpret information. Finally, we review some demo accounts to understand the practical application of these features in Google Analytics. This course is ideal for eCommerce professionals who want to improve their online business with the right data analytics. So why wait? Start your learning journey today.